Braav Studio

Case

FeelGood - P2P platform

Context

Client project

Rol

UX/UI Design

Tools

Wireframes, Photoshop, InVision, User tests

TL;DR

FeelGood is a P2P platform where users can place assignments or find jobs, without the intervention of an employment agency. Through FeelGood, everyone can put talents in the spotlight and be found by customers in this way. However, the concept of FeelGood was not clear enough. Two concepts were confused on a platform and there was far too much information on the platform, so the core was not clear. My job is to define a good concept that was clear and distinctive, with a nice revenue model behind it.

Design Research

In order to get the concept strong, good research was first needed. That’s why I came up with the idea of doing a content audit on the current state of the platform. For this I wrote a test plan with which the test could be performed on the platform.

For the concept phase it was important to focus on the points for improvement for the platform based on the findings from the research. With those following points I have entered the next phase.

Content audit (pdf 41pg.)

Design Concept

In order to come up with ideas for the concept, I held a creative session with the developer and the client, during which the current concept was changed. I worked out the best concept in a document. This had to be visualized later in the redesign phase.

From the creative session and conversations with users and the customer, it became clear that FeelGood should be more of a supply and demand platform for people who really deliver special services with a good feeling. A platform where feeling and special features are at the top.

New structure
Because the platform would have a different starting point than before and the new concept would be more a social platform where users are central, a new structure was also part of it. I put the new structure on paper, in order to provide clarity to the customer and to be able to use it when editing.

Platform Redesign

Now that a clear concept had been formulated and the points for attention for the platform were determined from the content audit, I could start on the new design of the platform. In addition to an improved look and feel, the design had to be suitable for various format screens (responsive), meet the current trends of the web and fit the new concept.

Corporate identity
To start with, I designed a new style of the platform; font, colors, buttons and texts had to form a good whole and to convey a good feeling together.

I started to digitally design the platform based on the new structure and style. The design had to give a perfect picture of what the platforms will look like and work on the web. The communication about the designs was done entirely through Zeplin. The customer could provide feedback on the design through comments. The developer could request element details in the system.

Categories
The new categories had to connect people within the platform even more and to facilitate their use. As a user of FeelGood, you had to be able to choose which category he / she is interested in. On the basis of this choice, the user’s home page, when logged in, would no longer be the homepage, but an overview of the relevant category. This was to ensure ease of searching and solidarity within the community in the main categories.

I felt that the categories should all have their own twist on FeelGood’s style. For example, I gave each category its own color and worked out profiles in all overviews.

Offering services
Before offering services I had the idea that they would appear on the profile of the service provider by placing advertisements. In this way, FeelGood users would get a better feeling about the services offered, because they can first see the account of the person offering this service. This will lower the threshold for responding to a service and make the platform more personal. I therefore wanted to make it possible to click on the services that the user offers. This would take you to the service page, where you can find more information about the service itself.

FeelGood score
I had the idea that every provider had to get a personal score on the website. A so-called “FeelGood score”. This score should be based on user reviews. This score is linked to the user’s account. The scores are personal, giving a person more value. This score also motivates the seller to be active on the platform and buy places for his services to offer.

Revenue model
Users looking for FeelGood service providers had to be able to use the platform completely free of charge. Responding to services, posting questions and answering questions is therefore completely free of charge.

Providers who, like others, can register for free on the platform. When the choice is made to become a provider, they can also supplement information for free in order to be more professional. However, the profile will not be directly visible in the results, the provider must have active advertisements for this. The provision of services through advertisements is paid and has a duration per month.

Learnings
  • Project management
  • Briefing and support developer
  • Product test with users
  • Improvement of UX design principles

The first advertisement is free for 30 days. When this advertisement expires, both the advertisement and the profile of the provider will be hidden again in the search results and category page.

The user can also choose to take action and to extend his advertisement. The costs for this are 2.50 per month.